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SEO and SEM are two very important things in digital marketing. This SEO and SEM aim to increase traffic in terms of promotion and marketing of product sales.

SEO and SEM are part of “Search Marketing”. Search Marketing is defined as a strategy or tactic that helps websites get the attention of customers by appearing on search pages which are also known as Search Engine Result Pages (SERP).

What is SEO and SEM? Which is more profitable for the company, SEO or SEM?

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is a systematic strategy or series of techniques to place a website or blog on the main search results page (SERP) and according to specified keywords.

Search Engine Marketing (SEM)

Search Engine Marketing is a form of internet marketing by promoting a website to increase the website visibility in the results pages of search engines like Google.


  1. Appearance on Search Page Search results are different when implementing SEM or SEO. Paid ads displayed through SEM implementations are considered advertisements. While SEO search results do not contain ad frills.
  2. Cost With SEO, website owners don’t have to pay to get views, but they use a variety of “approaches” into getting their website top-ranked (the higher the better).Meanwhile, Search Engine Marketing is a strategy to get traffic to a website by using paid advertising so that the website appears in search engines. Technically, Search Engine Marketing payments are usually made on a pay per click basis or based on how long it takes. Therefore, SEM is often referred to as pay-per-click or PPC Marketing.
  3. Target With SEM, you can choose which audiences to show your ads based on age, location, income and more. But with SEO you can’t do that.
  4. Results SEM is not immediately visible when you install it, because it still requires processing and competition with other advertisers. However, the process is relatively faster than SEO.You can also turn off SEM at any time and turn it back on if needed. SEO is a strategy that takes time to see results and can improve or deteriorate over time, but it depends on many factors.


After reading this article, you have a clearer understanding of what SEO and SEM are. Some websites only focus on SEO, but some websites also focus on SEM. In fact, many websites combine SEO and SEM together. It all depends on the purpose of your website. Whichever strategy you choose, be sure to research and analyze the strengths and weaknesses of each strategy before making a decision.

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