What is SERP?
SERP is a search result page for keywords from search engines such as Google, Bing, Yahoo, and others. All use the same benchmark where the best quality websites are placed at the top of the SERPs. The higher the position of the site in the SERP, the more likely it is to be opened by internet users. In the SERP view, there are organic search results and paid search results.
All SERP displayed by Google are unique. Although the keywords entered into search engines by many people are the same, it is possible that the results that appear in the SERP will be different for each person. This is because the SERP has an algorithm to display search results based on the user’s location, browsing history, and social settings.
SERP Function
- From User SideFrom the point of view of the person using it, SERP can be used to see the results of what they are looking for. In addition, the SERP sequence can be used to assess the quality of the material from each site.
- From the Webmaster SideSERP can be used to determine the success rate of website management carried out by website owners. If you are not satisfied with the result, you can find out where the error and fix it.
SERP Features
- Knowledge PanelThis feature will display a summary of information about a knowledge. This feature will appear on the right side of the page. Some special information that can enter the knowledge panel, such as profiles of figures, musicians, films, certain website profiles, and others.
- Shopping ResultShopping results is a SERP feature provided for marketplaces that sell products based on the searched query. When you open it, you will be directed directly to the marketplace.
- Featured SnippetsFeatured snippets are websites that get top rankings by displaying snippets of website content. Usually in the form of short paragraphs, bulleted lists, numbered lists and tables. Featured snippets are usually at the top. Therefore, it is often called rank #0. In addition to text-based, Google has now added video-based featured snippets.
- People also askThis feature is very similar to FAQ (Frequently Asked Questions), but is located in the SERP. This feature contains a collection of frequently asked questions by users about certain keywords. This feature section also displays short answers from specific websites.
- Direct Answer BoxThis feature provides a direct answer to a question. People also call this a Knowledge Card. This is very useful for users. This is because the user can find out the answer immediately after entering the question. So the user does not need to click on the page.
- Image PacksImage packs are search results in the form of images that appear in the SERP. Images that have good quality and have been optimized will be easy to compete in the SERP specifically for image packs.
- Top StoriesTop Stories displays three or more headlines in the form of the latest articles according to the keywords entered. The main news displayed is the title of the article, the name of the website, the image and when the article was released. Typically, content from media sites appears in these Google Top Stories.
- Video ResultsVideo results displays video content in search results. The display is a list of videos. For MV, the displayed video window is usually larger.
Why is SERP Important for SEO?
SERP is what determines the ranking of search results and how the search results will be displayed. The goal of SEO is to appear in the top rankings of search results organically. So, in implementing an SEO strategy, you need to pay attention to this. Being in the top organic rankings doesn’t mean you can get a lot of traffic.
The existence of the SERP feature can improve search without clicks. Some information is directly displayed by Google, so users don’t have to click anymore. In this case, you must be careful in determining the keywords. In order for your SEO strategy to work properly, determine which keywords are not dominated by ads.
However, not all SERP are important for SEO. Only the first page of the SERP brings benefits to your website. Most people click on search results only on the first page of the SERP and it is almost impossible to go to the second page.
