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SEO Tools make it easy for you to make SEO related decisions. For example, to check traffic performance, measure the quality of backlink and monitor link building. SEO tools can help you calculate the SEO strategy that will be executed.

Here are some free SEO tools that you can use for search engine optimization:

  1. Google Keyword PlannerThis tool is one of the popular keyword research tools. These tools designed by Google are known to be quite effective in helping optimize SEO on-page, in the sense of increasing the quality of the content created. With Google Keyword Planner you can:
    • Find new keywords.
    • Doing keyword research used on the website.

    You can do all this using two main features, namely Discover New Keyword and Get Search Volume and Forecast. With these two features, you can enter specific keywords and domains to display important information, such as:

    • Relevant keywords.
    • Average search volume.
    • The level of competition for each keyword.
  2. Google TrendsGoogle Trends is a tool to identify trending topics across various industries. You can also customize the results based on your location. With Google Trends, you can:
    • Search for keywords that are currently popular.
    • Add new keyword references.
    • Historically compare keyword performance.
    • Find out potential locations for certain keywords.

    Google Trends doesn’t just provide web search results. However, there are also results from Google Image, Google News, Google Shopping, and YouTube. The information from this tool, allows you to customize your content creation strategy based on trending user needs.

  3. Google PageSpeed InsightThis SEO Tool provides speed analysis for websites on both desktop and mobile views. The score assessment is calculated based on several criteria, including:
    • First Contentful Paint: How long it takes for the text or image to appear on the browser page.
    • Time to Interactive: The duration of the page until it is ready to use.
    • Speed Index: How fast the page looks complete.
    • Total Blocking Time: The time between FCP until interactive time.
    • Largest Contentful Paint: The time when the largest content (text or image) begins to appear on the browser page.
    • Cumulative Layout Shift: Detect movement of visible elements on the site.

    Google PageSpeed Insight also offers suggestions to improve website speed to be more optimal.

  4. Yoast SEOYoast SEO is one of the most popular SEO plugins among WordPress users. Unlike other tools that need to be accessed via a website or web application, Yoast SEO can be installed on WordPress and automatically analyzes whether your content is properly SEO applied.

    Yoast SEO has several features such as focus keyword, meta description, meta title, readability, slugs, and others. With these features, Yoast SEO can be used to ensure that content complies with SEO rules in real time.

    In addition, Yoast SEO can also help you from a technical side. For example, providing interlink recommendations for articles, error page notifications, automatic canonical links, and How To schema for more structured content.

  5. Google Search ConsoleGoogle Search Console is a free tool to measure the organic performance of your website. This tool is responsible for monitoring and managing your site in Google search results.

    This tool has the following capabilities:

    • Knowing referring domains.
    • Check website performance on mobile devices.
    • Analyze website traffic.
    • Looking for new keyword ideas.
    • Identify the most popular pages on your website.
    • Check website compatibility on mobile devices.
    • See backlink to your website.
    • Check for broken links.
    • Identify website security issues.
    • Set the website sitemap.

    When you check your site with Google Search Console, you will get statistical information about the development of total clicks, impressions, average CTR, to average website position.

  6. Google AnalyticsGoogle Analytics can be used to monitor the progress of website performance. This tool can also provide complete data in the form of:
    • Realtime: Analysis of website data in real-time.
    • Visitor demographics: Information on number of active users, number of impressions, total new users, bounce rate.
    • Visitor behavior: Details about frequency of visits, engagement (session duration and number of pages opened in one session), possible conversions.
    • Traffic count: Detailed information about traffic trends, referring links to your website and general traffic sources.
    • Traffic sources: Traffic data which derives from organic, direct, referral or social media.
    • Website speed: Top page order and loading times, with suggestions for speeding up page loading.
  7. UbersuggestUbersuggest is a versatile SEO tool that helps you optimize your website on-page and off-page. This tool has three main features, including:
    • Keyword Analyzer: Analyzes keyword strength, provides relevant keywords, and displays keyword performance reports, and more.
    • Competitive Analysis: Comparing SEO data from several competitors at once.
    • SEO Explorer: Analyzes SEO On-Page, provides backlink information, summarizes information related to SEO.
  8. SEMrushThese tool can provide instructions on what to do on the dashboard. You can find out what your website is missing and how to optimize it without wasting time. SEMrush is easy to use and has complete analytical capabilities.

    With SEMrush, you can increase your SEO on-page and off-page efforts by using the following features:

    • Competitive research: Domain performance summary, traffic analysis, organic search, compare keywords and backlink with competitors.
    • Keyword Research: Track SERP position, summarize relevant keywords, suggest organic traffic for your site and more.
    • Link Building: Analysis, auditing and backlink building tools.
    • On Page & Technical SEO: Site audit, checks SEO On-Page performance.
    • Rank Tracking: Provides top ranking domain results in SERP.
  9. MozMoz has two free features, namely Keyword Explorer and Link Explorer. If you want to focus on SEO On-Page optimization efforts, use Keyword Explored with features such as: top pages, top anchor text, keyword ranking, relevant keyword suggestions, and spam score.

    Meanwhile, for off-page optimization efforts, you can use Link Explorer to provide information in the form of: domain authority, linking domains, inbound links, dofollow and nofollow backlink, SERP analysis, and link profile comparisons.

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